Idol-Focused Blog with AI Prompts Included Sells for ¥210,000 (About 5.8 Months of Revenue)
From Rakko M&A's published closed deals (batch 2). An idol-focused blog sold with its operating AI prompts included for ¥210,000, 19 days after listing. We record the realities of the individual-scale M&A market from the listing data.
This is a translation of the Japanese original. The Japanese version and cited primary sources are authoritative for all figures.
The Deal in Numbers (from Rakko M&A’s Closed Deals List, Batch 2)
| Item | Figure |
|---|---|
| Sale price | ¥210,000 |
| Monthly revenue at listing | ¥36,000 |
| Time from listing to close | 19 days |
| Marketplace | Rakko M&A (no seller fees) |
How to Read This Case
This deal appears in the closed-deals list that Rakko M&A publishes on its official website; there is no detailed backstory such as an operator interview. We record it as a data point on actual market conditions that can be read from the listing information.
This is a new format: the site was transferred together with the full set of AI prompts used to run it. At ¥36,000 per month × roughly 5.8 months, the multiple is modest, but explicitly packaging “AI-fied workflows” as a handover asset could well become the standard in website sales going forward.
Comparison with 20 Deals Closed in the Same Period
| Genre | Sale price | Monthly revenue | Multiple |
|---|---|---|---|
| History commentary YouTube (¥700/mo revenue) | ¥160,000 | ¥700 | 228.6 months |
| Long-form sports YouTube channel | ¥880,000 | ¥7,351 | 119.7 months |
| Game commentary & trivia Shorts (26K subscribers) | ¥250,000 | ¥5,391 | 46.4 months |
| Cooking YouTube channel (1.1M subscribers) | ¥3,500,000 | ¥115,000 | 30.3 months |
| Smartphone & gadget news site | ¥160,000 | ¥7,779 | 20.6 months |
| Beauty & credit card blog (outsourced operation) | ¥560,000 | ¥35,000 | 16.0 months |
| Hotel information blog (Rakuten Travel) | ¥950,000 | ¥88,000 | 10.7 months |
| Apparel e-commerce business (fully outsourced) | ¥2,160,000 | ¥342,000 | 6.3 months |
| Translated Shorts featuring overseas influencers | ¥320,000 | ¥53,000 | 6.0 months |
| Idol-focused blog (AI prompts included) | ¥210,000 | ¥36,000 | 5.8 months |
| Pro wrestling commentary channel | ¥200,000 | ¥58,000 | 3.5 months |
| Rental server & domain info site | ¥80,000 | ¥23,000 | 3.4 months |
| Marriage agency SEO media + Ameblo | ¥220,000 | ¥69,000 | 3.2 months |
| Amazon seller account (10 years of operation) | ¥1,380,000 | Undisclosed | — |
| Fortune-luck AI video YouTube + TikTok set | ¥88,000 | Undisclosed | — |
| Landscape photography Instagram (59K followers) | ¥150,000 | Undisclosed | — |
| Amazon beauty-category seller | ¥750,000 | Undisclosed | — |
| Vtuber clip channel (officially approved) | ¥320,000 | Undisclosed | — |
| Streamer-approved entertainment clip channel | ¥120,000 | Undisclosed | — |
| Shibuya cafe guide Instagram | ¥300,000 | Undisclosed | — |
Taken together with the 15 deals from batch 1 (such as the psychology YouTube channel that sold for ¥4.8 million), the market’s pricing logic keeps getting clearer: websites trade at roughly 20 months of revenue, YouTube channels scatter widely from 3 to 120 months, and SNS accounts go for just a few yen per follower. The spread in multiples maps directly onto how confident buyers are that the revenue will persist.
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Sources
This article summarizes and analyzes the public sources above. Please refer to the primary sources for details.