Wellness Blog Root + Revel Passes from One Individual to Another: An Everyday Scene from the "Used-Blog Market"
Root + Revel, a holistic wellness blog, was transferred from founder Kate Kordsmeier to an individual buyer, Sarah Ware. A record of "person-to-person blog sales" — not a headline deal — functioning as an ordinary, everyday transaction.
This is a translation of the Japanese original. The Japanese version and cited primary sources are authoritative for all figures.
What Happened
Root + Revel is a holistic wellness blog — natural-living health, food, and home content — that was run by Kate Kordsmeier. It reached readers through SEO and Pinterest with recipes, product reviews, and wellness articles, monetized through ads and affiliate links. And it was transferred not to a large company but to an individual buyer, Sarah Ware.
The Deals That Never Make the News Are the Real Market
This case is flashy in neither price nor scale. But that is exactly why it’s worth recording. Media M&A coverage skews toward big-ticket deals, yet most of the actual market consists of everyday transactions like a used-housing market: one individual buys the blog another individual built, and keeps it running.
For the seller, it means a blog you’ve lost interest in (or that no longer fits your life priorities) can be cashed out instead of left to rot. For the buyer, it means starting blog operations from a “nearly-new property” that comes with domain authority, an existing article base, and a revenue track record. Buying something that already works is often more rational than spending a year building search authority from zero.
“Buy Your Way In” as an Entry Point
Read this case from the other side and it says: besides “building” a blog or media property, there is “buying” one. In Japan too, sites in the hundreds-of-thousands-of-yen range change hands routinely on Rakko M&A, and buying a site with proven revenue and improving it is quietly becoming standard practice in both the English-speaking and Japanese-speaking worlds.
For due diligence as a buyer, our archive of exit case studies works as a reverse index — once you know what sellers use as “materials to sell high” (disclosing problems, migration support…), you also know what to verify as a buyer.
Related Reading
Sources
This article summarizes and analyzes the public sources above. Please refer to the primary sources for details.